A bug for one customer. Fixed before lunch.
They're sensitive about it. It isn't a priority for anyone else. The next release is three weeks away.
TodayMake them wait, or rush a release for everyoneWith usFixed today. Properly, next sprint.
Software delivered specially. At any scale.
The extensibility layer for software that has already shipped.
Your biggest accounts all want something slightly different. Specialley lets you deliver it for that customer alone, in hours — with no release and no maintenance window.
“We've added it to the roadmap.”A ticket, a release train, and a renewal conversation you'd rather not have.
“It's live. Have a look.”Built for them, switched on for them, switched off in seconds. Nobody schedules downtime.
Who it is for
If you build software
Deliver what each customer asked for — without it entering your product permanently, and without holding up everybody else's release.
If you bought software
Shape the products you already pay for around how your people actually work — including the ones whose code you can't change a line of.
What you get
Add one line to your product. After that, a change can be built for a single customer, switched on for them alone, and taken back in seconds — with nothing merged into your codebase and nothing to deploy. Here is what a team ships in its first week.
They're sensitive about it. It isn't a priority for anyone else. The next release is three weeks away.
Marked done in your product, written into their finance system the same second — using their credentials, which never reach the browser.
Drop an assistant into a tool you bought — one that can see what's on screen, answer from the systems you already run, and take the action rather than describing it.
An extra field, a different filter, a value-based view — for one account, without it arriving for everybody else.
The report they already pay for, rendered inside your product — for people who have no account with that provider at all.
Ship the new screen to two customers. Watch whether anyone uses it. Then commit — or delete it, having merged nothing.
Account numbers masked for support staff, visible to supervisors — decided by their own roles, before anything reaches the browser.
And across the board
Nothing is deployed, nothing goes down, and nobody has to be told the product is unavailable on Saturday night.
The gap between a customer asking and a customer seeing it becomes the same working day.
What drags satisfaction down is rarely big. It's the small asks that never arrive.
One customer's requirement stops competing with everybody else's.
Nothing left behind that a future engineer is afraid to touch.
Our cloud, or inside your own infrastructure. Either way your product loads normally if we're not there.
The problem
None of them are big. That is exactly why they keep losing to whatever is. Tap any card to see what happens instead.
The board does get cleared — slowly, a release at a time, in whatever order suits everyone except the customer who asked. And each one that lands stays inside your product forever, maintained by people who weren't in the room when you said yes. Specialley gives you somewhere else to put them.
Use cases
Most of these any capable team could build, given a release and a free quarter. The marked ones they could not.
| The request | Today | With Specialley |
|---|---|---|
| Say yes to a customer | ||
| The column one account keeps asking for | Added to the backlog, behind everyone else's | On their screen this afternoon, and nobody else's |
| Acting on a hundred rows at once | A new screen, scoped and estimated | A morning handed back, every morning |
| Their language instead of yours | Explained away in every onboarding call | Their words, every screen, including the empty ones |
| The field their regulator insists on | A conditional no engineer will ever dare remove | Theirs alone, owned, dated and reversible |
| Who may see which numbers | A permission check threaded through every component | Their policy, decided before the page is sent |
| A second approver above their limit | A threshold, a role model and a state machine in your core | Their risk appetite, carried outside your product |
| Move faster, for yourselves | ||
| A defect that affects one account | Make them wait three weeks, or ship everyone's risk early | Corrected this morning. Fixed properly on schedule |
| Finding out whether an idea works | A sprint spent to learn it did not | An afternoon, and evidence instead of opinions |
| The customer who cannot migrate yet | Back-compatibility carried for everybody, for years | Carried for them alone, with a date on it |
| Raising a bug from inside the product | A screenshot, a Slack thread and a retyped ticket | One click, with the account, the user and the screen attached |
| Letting them model it before committing | An export, a spreadsheet and a follow-up call | Answered on the page, while they are looking at it |
| Reach past the browser | ||
| Analytics they already pay for | A second tab, and a licence for every seat | Rendered in context, for people with no account at all |
| Their finance system, kept in step | An overnight sync, and a complaint by lunchtime | Written the moment it happens, with a record of it |
| Their tickets, CRM and rota, in context | Four tabs and a copy-paste between them | One screen, where the work already happens |
| The integration only they will ever need | A paid build you then maintain for free | Configured once, scoped to them, owned by nobody else |
| An assistant that does rather than answers | A chatbot that can read the manual to them | Takes the action, and only ever the ones you listed |
| An assistant inside software you bought | Wait, and hope that vendor builds one | Added by you, to their product, aware of the screen |
Marked rows need a server holding a credential. Nothing that lives only in the browser can reach them.
Pricing
Every product is different, and so is every customer's list of requests. Here is the shape; the number comes from your list, not from a table.
Your own team authors and publishes.
We build alongside you.
Several products, or your own infrastructure.
Nothing here is a take-it-or-leave-it. Tell us what your customers keep asking for and we will shape the number around it on the first call — .
Tell us something a customer asked for that you had to defer. Twenty minutes later you'll have watched it go live in a working product — and watched it switched off again.